Prevention and validation

The GESCOM-CIVEC Methodology allows new Design and Identification Systems to be validated before entering the final competing scenario, in which their ability to lead the perception and spontaneous recognition processes is fundamental.

GESCOM performs a Visual Leadership and Identity and Distinctive Symbol Analysis, as well as an Analysis of the Evolution of Design Systems, which allows:

  • Assessing the identifying and distinctive ability of a new Design and Identification System within the commercial competing environment, defining its visual positioning at the point of sale and detecting both its strong and weak points.
  • Confirming that there is no conflict between the new Design System and any other in the market and defining, for future re-designs, the correcting guidelines that assure the product leadership at the point of sale.
  • Determining the strong points in terms of identification and visual communication by means of a comparative analysis relative to the leaders in each sector.